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Our Story

The Collective Lounge was founded in June 2025 by Sofia and Amy. With over 20 years of combined experience, they bring warmth, skill, and a loyal following. Amy is also an Alfaparf educator for Aston & Fincher, while Sofia specialises in soft, effortless balayage. Will, an energetic and award winning barber joined in February 2026. Collectively, they’ve created something special in the heart of Lincoln.

Meet the Team

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Stylist & Educator

Amy Forwood

Amy has over 13 years of hairdressing experience, earning her qualification in 2012 and Colour Master in 2019. Specialising in blondes, reds, and coppers, Amy now travels the UK educating other stylists, while continuing salon work to create colour that leaves clients feeling confident and looking their best.

Book with Amy
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Stylist

Sofia Watson

Sofia has 9 years of hairdressing experience, specialising in balayage and long hair. Since completing her Level 3 qualification in 2019, she has refined her craft to create soft, natural-looking colour that grows out beautifully. Her goal is to give every client hair that feels effortless, and flattering.

Book with Sofia
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Barber

Will Watson

With almost a decade of experience, features in BarberEVO magazine, and an industry award, Will Watson is a professional barber packed with personality. He brings energy and dedication to his work, ensuring each client leaves with a cut they can be proud of.

Book with Will
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Ready for a fresh look
or a complete transformation?

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